Comments on: Why Brands Should Hire Bloggers

By: Jen

Jen — Sun, 06 Feb 2011 20:50:04 +0000

GREAT POST! I totally agree! I think more companies and brands are now seeing this. I have got some great new gigs coming up with companies that have decided to give bloggers a test run!

By: Lolli

Lolli — Sat, 05 Feb 2011 17:04:18 +0000

In reply to Jack. You are right. Fathers are influential as well. I was just focusing on the "mom blogger" realm, but we certainly shouldn't forget the power of the dad!

By: Lolli

Lolli — Sat, 05 Feb 2011 17:03:13 +0000

In reply to Doug Francis. I would love to see that Today Show clip. 1994 seems like it was such a short time ago, yet so much has changed in our world. Thanks for taking the time to read and comment!

By: Lolli

Lolli — Sat, 05 Feb 2011 17:01:57 +0000

In reply to Janice (5 Minutes for Mom).

Thanks for taking the time to read! I couldn’t agree with you more – that the campaigns are for the readers. Quality campaigns really do stand out.
~Lolli

By: Janice (5 Minutes for Mom)

Janice (5 Minutes for Mom) — Thu, 03 Feb 2011 05:51:03 +0000

Great post Lolli!

I love working with brands I support to create unique campaigns that offer value to my readers. I really appreciate when brands understand that the best campaigns aren’t all about them, but are actually about – and for – the readers.

By: Doug Francis

Doug Francis — Thu, 03 Feb 2011 01:33:22 +0000

Twenty years ago these companies would have had a PR department working to influence their opinions into the media. It was subtle then, but consumers only had newspapers, magazines or TV as their primary resources. As evidenced by recently discovered YouTube clip of the 1994 Today Show when Katie Couric asked the producer off-camera… “what is Internet?” and Bryant wanted to know what “@” meant.

1994 seems like just a few years ago to me.

But the power of bloggers is enormous, and coupled with FB or Twitter can be very influential over their “tribe”. You have obviously been very effective, congratulations!

By: ConnieFoggles

ConnieFoggles — Wed, 02 Feb 2011 05:52:37 +0000

First I have to say that I love Gigcoin as well. As for my favorite gigs, I like sponsored posts and connecting on Twitter/Facebook for clients. Totally agree that if you’re passionate about a brand it shows.

By: Jenny

Jenny — Wed, 02 Feb 2011 02:00:14 +0000

I have’t done any reviews, but I agree with everything in this post :D

By: Jack

Jack — Wed, 02 Feb 2011 00:46:17 +0000

Brands that focus solely upon moms may miss out on reaching fathers. That is not to take anything away from the moms, just recognition that the fathers are important too.

And that is not limited to the single or stay at home dads. Fathers are very involved in family life and it would be a shame not to recognize the voice and influence of another important demographic.

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Tue, 01 Feb 2011 18:19:19 +0000

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