According to Wikipedia, breast cancer comprises 10.4% of all cancer incidence among women, making it the most common type of non-skin cancer in women and the fifth most common cause of cancer death. In 2004, breast cancer caused 519,000 deaths worldwide (7% of cancer deaths; almost 1% of all deaths). With more than 290,000 women diagnosed every year, it’s not surprising that most of us know at least one woman personally that has been effected by this disease. Many of us will someday be effected by it ourselves.
When I think of breast cancer, I think of my inspiring friend, Susan: mother of two, astrophysicist, blogger at Toddler Planet, and breast cancer survivor. Although her struggle has been far from easy, she lifts ME up each time I see her.
Since 1985, October has been recognized as National Breast Cancer Awareness Month. Dannon has launched the “Give Hope With Every Cup” campaign, which I am proud to be able to tell you about. Currently, a variety of Dannon products are helping to support the cause, not only by raising money, but also by increasing breast cancer awareness. Dannon pledges to donate at least $500,000 to the National Breast Cancer Awareness Foundation, but they hope to increase that donation to $1.5 million dollars this year.
Under the lid of specially-marked Dannon products you will find a unique code. With each code entered at www.cupsofhope.com by November 30, 10 cents will be donated to the National Breast Cancer Foundation, Inc. ® (NBCF). The money raised will go to the NBCF, to provide women free mammograms and support breast cancer research nationwide.
Entering your codes couldn’t be easier. The form looks like this:
…and all you have to do is enter your product, code, and email address and 10 cents will be donated to breast cancer research. (click the image of the form above to be taken to the Give Hope With Every Cup website.
So while you’re eating your yogurt this month, take a minute to hang on to that lid and enter the code….and give hope to a women everywhere.
Disclosure: I wrote this review while participating in a blog tour campaign by Mom Central on behalf of Dannon. I received a gift certificate and coupon for Dannon yogurt as well as a breast cancer t-shirt (in pink, or course) to thank me for taking the time to participate.
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