You KNOW I do a lot of laundry. It’s inevitable with 7 people in one household. I also talk about laundry a lot. Could be the fact that I often feel consumed by dirty clothes and smelly socks.
I was excited to try out Tide Coldwater a few months ago (I have always loved the scent of Tide detergent), and so when they called me up again about their new initiative to get more people to use cold water for their laundry, I was thrilled to share the message.
Take a Load Off – Facebook Contest
Where: Future Friendly Facebook page
When: Now through May 13th
Contest: Enter once per day to increase your chances of winning. A new winner will be picked each week through May 13th.
Prize: Maytag® Bravos XL® HE Top Load Washer and Dryer and a one year supply of Tide Coldwater!
“This Earth Day, P&G is inviting consumers to take a load off of the energy grid and their wallets by making one simple change — washing laundry in cold water,” said Len Sauers, vice president of sustainability for P&G. “This campaign is our effort to work hand-in-hand with consumers to make continued progress toward our goal to convert 70% of all wash loads worldwide to cold by 2020.”
Take a look at these stats:
Switching to washing in cold water saves up to 80% of the energy used per load. For example, if an average household switched to cold water washing for one year, it would save enough energy to:
- Watch TV for 1,363 hours
- Charge an iPhone 4S 30,861 times
- Power an average new refrigerator for nearly 4 months
About P&G Future Friendly
P&G Future Friendly is a program that empowers consumers to save energy, save water and reduce waste, using science, innovation and unique partnerships to achieve meaningful environmental impacts. The P&G Future Friendly program is a direct extension of P&G’s long-term commitment and disciplined, science-based approach to environmental sustainability. Through the program, P&G is better able to share these solutions with consumers so they can realize the benefits in their own homes. Sustainability is core to P&G’s Purpose to Touch and Improve the Lives of the Worlds’ Consumers, now and for generations to come.
Note: This is a compensated post, but the thoughts and opinions expressed here are my own. Tide is a company that I love and support!
© 2012, Food Fun Family. All rights reserved.
I love that Tide has created this campaign. I stopped buying it when I had kids as I try to avoid fragrance in detergents. Do they still use them?