Blog traffic numbers (and the sharing of them) seems to be akin to a woman’s weight. Unless the numbers are really good or there has been a recent drastic change in numbers, nobody wants to share.
The number of visitors a post receives and the number of comments left is often viewed as being directly related to the value of the post. That’s just not true. There are plenty of valuable, well-written blog posts that don’t receive much traffic and, conversely, plenty of mediocre material that gets a ton of traffic.
If the value is not found in the number of page views, where is the value found?
Even though I tell myself that page views aren’t everything, I still check regularly (yes, sometimes multiple times a day) to see how well my posts are doing that day. I like to see what visitors are searching for, what posts are the most popular, and where my visitors are coming from. Being able to track analytics is a great tool for discovering what content is doing well….and what I should be doing more of on my blog. My page views also often tell me which titles work and which titles don’t.
Yes, being able to report decent page views is important when trying to work with brands and when your blog is earning any kind of per-click or per-impression income. However, I have noticed many brands focusing more on quality writing and over-all reach (including twitter and Facebook followers) than page views. I think that those brands have the right idea. Numbers do not equal quality.
Sometimes posts just get lucky, whether the “right” keyword was included in the title, or whether it got picked up on stumble upon or twitter. Sometimes, like with the post I wrote recently about The Sisterhood of the Bloggess’ Traveling Dress, a post gets over-the-top lucky and supplies a month’s worth of page views in a few days.
But so far, that kind of post has been the exception and not the rule.
More important than the popular posts that get a lot of page views are the regular, loyal visitors that stop by everyday. I would rather have 100 loyal readers who I have been able to develop a good relationship with than 100,000 readers who visit sporadically.
The “loyalty page views” are the relationship-building, reputation-validating numbers that I aim for. My regular readers are going to visit regardless of whether or not I have stellar titles and keywords, but the “better” titles are the ones that catch (and hopefully KEEP) the new readers coming around.
How do you feel about blog traffic and how important are numbers to you?
I am excited to be a Blogalicious Ambassador and to have the chance to spread the word about this upcoming amazing conference opportunity. To prepare for Blogalicious Weekend on October 21-23, I will be sharing weekly blogging, writing, and conference-related tips. I would love to hear your questions and suggestions of topics that you would love to have covered!
About Blogalicious Weekend:
Eighty percent of major business deals are said to be made on the golf course… Consider Blogalicious your green! Jam-packed with opportunities to make unique connections and valuable contacts in a sociable setting, this conference will arm you with the relationships you need and want.
Whether your social media focus is business, storytelling, technology, politics, parenting, lifestyle or social change, the networking and educational aspects of Blogalicious will motivate and inspire. The Countdown to October is on!
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