Yesterday, Living Social released some survey results on Halloween trends in top cities across the country. I found the DC results interesting. How do you (and your city) compare to DC’s findings?
LivingSocial Families Halloween Survey – Washington DC
For the record, I am dressing up with the kids, NOT throwing a Halloween party, and have never seen a ghost. And my favorite Halloween candy is Reese’s Peanut Butter Cups, although Skittles and gummy bears are a close second and third. Oh, and I totally swipe my favorite candies from my kids’ stashes. That’s the benefit of having kids trick-or-treat, right?
Because of the economy, local families said they plan to:
- Spend less money on costumes and decorations – 29%
- Make costumes rather than buy them – 12%
- Not host a Halloween party this year – 11%
- Give out less candy this year – 9%
Percent of parents in DC who said they:
- Check their kids candy for tampering – 61%
- Steal Halloween candy from their kids – 51%
- Dress up for Halloween themselves – 39%
- Dress up the pets in costumes – 18%
- Have seen a ghost before – 15%
- Don’t celebrate Halloween – 6%
How do DC residents rank the city vs. other top 20 cities:
- Most ghosts and ghost stories – # 3
- Stingiest city with candy – # 4
- Spookiest city in the country – # 7
- Best for Halloween spirit – # 7
- Best for families on Halloween – # 10
- Most dangerous for trick-or-treating – # 13
- Best party city for adults on Halloween – # 13
- Best for trick-or-treating – # 13
Most popular Halloween activities in DC (families who will participate this year):
- Trick or Treating with the kids – 72%
- Carving pumpkins – 71%
- Decorating the house – 67%
- Going to a pumpkin patch – 58%
- Going to Halloween party for kids – 43%
- Making Halloween arts and crafts – 39%
- Visiting a haunted house – 38%
- Making treats for the kids’ class – 36%
Top five most popular DC candies (named among top faves):
- Reeses – 49%
- Snickers – 41%
- Kit Kat – 36%
- M&Ms – 32%
- Twix – 30%
Percent of DC parents who think young girls dress too sexy for Halloween: 42%
Percent of DC parents who TPed a house when they were younger: 18%
Want to see how your area measured up? Here are the survey results from all across the US:
- Atlanta
- Boston
- Chicago
- Cleveland
- Dallas
- Denver
- Detroit
- Houston
- Los Angeles
- Miami
- New York City
- Orlando
- Philadelphia
- Phoenix
- Sacramento
- San Francisco
- Seattle
- Tampa
- Twin Cities
- Washington, D.C.
Methodology: The LivingSocial Families Halloween survey was conducted in October 2011 by Mandala Research among 4000 online consumers, 200 in the DC DMA, all with children under the age of 15 in the household.
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Good Survey! But one thing I would like to suggest is do not measure and compromise for your enjoyable moments. It’s time for Halloween so enjoy the way you want and spend for whatever you want.