This week has flown by way too fast! Now that it’s been nearly a week since I rebranded my blog, I’m starting to feel at home here. I am so happy that I made the change! Today I took the final step and changed my twitter handle over to @foodfunfamily. I’ll miss @1momof5, but I love having the same handle across all of my accounts. Now if only I can get Facebook to make an exception with my fan page url… (I’m not holding my breath!)
I figured that I would take a minute to mention why I decided to rebrand, and explain a little bit of the process that I went through. When I started blogging back in 2008, I didn’t realize that blogs had “names” or that people I didn’t know would visit me. When I realized that I wanted to turn my friends-and-family blog into something bigger, I knew that I wanted to get off blogspot and buy my own domain, but I wasn’t sure at that point “who” I was as a blogger. I chose “Better in Bulk” because, back in 2009, I was neck deep in lots of little kids. Everything I did was “in bulk” (yes, that’s including my kids!).
But I found that as I branched out and started meeting other bloggers and brands that “Better in Bulk” didn’t tell people who I was or what I blogged about. Most people assumed that I was involved in couponing or shopping (I’ve heard references to Costco so many times!). Even though I DO, in fact, shop in bulk, that’s never been what I’ve blogged about.
When I was at Type A Conference at the beginning of October, I had two conversations about rebranding. The first convinced me that I needed to bite the bullet and rebrand. And it left me absolutely terrified. The second conversation, just 24 hours later, also convinced me that it was time to rebrand. But that conversation left me excited and motivated and ready.
I came home from the conference with a vague idea of the direction I wanted to go, but I could not for the life of me find a name that made sense AND was available (along with all of the social handles). One thing that was important to me was making all of my online presences “match” – it was hard to be 1momof5 on social and Better in Bulk on the blog. They didn’t fit together. I bought another url that I liked but was hung up on one word. It wasn’t totally “me.” I sat on it for about a week and a half, unable to move forward with it.
And then, last week, I came up with Food Fun Family, which (at least in my mind) describes to a T what I blog about: FOOD (recipes and round ups), FUN (entertainment, outings, travel, books) and FAMILY (parenting, family-friendly products, home tips, crafts & DIY, etc). I was thrilled to find a name that was fun but descriptive of what I wanted people to remember about me.
I slept on the name, still liked it in the morning, bought the url, and within days I had designed a banner/logo (on my own) and contacted someone to do the transfer for me (not on my own. Eek!). Once I found that name, everything fell into place pretty quickly.
I’ve spent quite a bit of time organizing things behind the scenes, and there’s still plenty to do but I’m glad I decided to go for it early versus waiting until everything was perfect before starting the change.
Have you ever rebranded your blog? Have you considered doing it?
Here are a few of the pictures that I’ve taken this past week. Honestly, now that the vibrant fall leaves have mostly all fallen, it’s a lot harder to find good subjects to photograph.
PS – did you notice that gorgeous wrap bracelet up there? You can see my recent Instagram post about it here, or you can check out Rocksbox and give it a try for FREE for a month with my code: 1momof5xoxo. Note: I am a Rockbox Insider and am trying out a membership for free in exchange for sharing pictures and thoughts on social media. I am loving it!
What have you been photographing lately? Feel free to link up your picture posts below!
© 2015, Food Fun Family. All rights reserved.
Thank you! Yes, it is a lot of work…I swear, I’m having more difficulties a week into it than I did right at the beginning, but I know it will all sort out soon enough. :)
shelly peterson says
Congratulations on your rebranding! I love the new name and new look! I am sure a lot of work goes into this.
Cynthia R says
The new blog layout looks great, I’m glad you are happy with the rebranding. Let’s hope facebook gets it straight.