“Our consumers understand a basic truth – that the happiest moments in our lives are truly the simple ones. And science has proven that happiness is contagious,” explains Gannon Jones, vice president, portfolio marketing, Frito-Lay North America. “This insight inspired us to create the ‘Happiness Exhibit’ as a way to spotlight the moments of simple happiness that people treasure most. And there’s no better medium than photography – everyone has a photo in their collection that captures a happy moment.”
I was so excited to read this quote and to be asked to participate in this campaign with Frito-Lay because Lay’s “Happiness Exhibit” fits right in with two of my favorite things: Photography and the optimistic concepts behind Fishful Thinking!
The Lay’s brand introduced a new theme line in early 2009, “Happiness is Simple,” designed to uniquely celebrate the brand, its place in people’s lives and its role in bringing people together for life’s simple pleasures. The foundation message, “Happiness is Simple,” also echoes the simplicity of the Lay’s potato chip product ingredients (potatoes, all-natural oil and a dash of salt). The campaign showcases the moments of simple happiness that people treasure most. Consumers are asked to submit photos that showcase simple, happy moments to www.lays.com. From the online exhibit, select photos will be chosen to be featured on millions of Lay’s potato chip bags, and in commemorative ads in issues of PEOPLE magazine.
Here’s a little glimpse into what makes me happy (and a few of the pictures that I submitted to the Happiness Exhibit). You should do it, too!
Happiness is….
…Sharing a milkshake. And a laugh.
…Working hard and accomplishing a goal.
…Making wishes.
Happiness is…
…Getting messy (and not caring!)
…Being wild and free.
...The sweet feeling of rain on a hot day.
Happiness is…
…Helping another person
…Closing your eyes and trusting that you’ll have fun.
…Being yourself.
Happiness is…
Trying something scary. And discovering it’s really not that scary.
…Finding beauty in the ordinary.
What is happiness to you?
Disclosure: I received a Canon PowerShot A480 and a bag of Lay’s potato chips from Lay’s as a thank you for posting this information.
© 2010 – 2014, Food Fun Family. All rights reserved.
Thank you for reminding us of the things that matter in life:) (especially in this technology-focused world:)
Gorgeous photos, as always.
.-= MomBabe´s last blog ..The Art of Manipulation =-.
great pictures! love the sledding one! I’ll have to look through some of my pictures.
Happy SITS Saturday Sharefest!! Enjoy the day :)
.-= Dawn G´s last blog ..A Happy Little Momma….. =-.
Love this :D
Here are a couple of mine:
Happiness is: Seeing the sunset with the person you love. Seeing your kids sleeping. Eating cake before dinner & not caring that’s out of order. Being in the moment.
.-= beth aka confusedhomemaker´s last blog ..Apartment Hunting =-.
I love that pictures of the kids sledding! I wish I could do that with my eyes closed :)
I agree with Jenny. Your blog makes me smile.
Happiness is reading your blog today, it made me smile :)
Happiness is…loving where you are, no matter where you are, because you know these are the best days of your life! That is happiness!!
Love the pics, especially the swing. You always find a way to capture the moment.
.-= Allison´s last blog ..Rock ‘n Roll Baby =-.
I love this post. It’s been such a busy morning and just taking the time to stop by and read through has made me smile and so much tension slip away! Thank you so much!
.-= Gilliauna´s last blog ..$20.00 Store Credit Giveaway =-.
I love that picture, too. Maybe not enough to hang on my wall…..but certainly a fun memory!
It was a fun post to put together, too! :)
Yes, being silly makes me happy, too!
I love the picture of you and your girls. The look on your face is priceless. Great post {as usual}!!
.-= Brandie´s last blog ..Wordful Wednesday~A Different Perspective =-.
I LOVED this!
.-= Jen´s last blog ..What to do with all that Artwork. =-.
Great post and those are definitely happy pictures. My post today was about being silly, which really, makes you happy!
.-= Nicole´s last blog ..Wordful Wednesday =-.